MARKETING OF PRODUCTS OF NON-WASTE AGRICULTURAL PRODUCTION

  • Andrii Andreichenko Odessa I. I. Mechnikov National University
Keywords: agro-industrial complex, agricultural waste, non-waste production, products of non-waste agro-industrial production, marketing

Abstract

The article is devoted to the research of the features of marketing of products of non-waste agricultural production, which include food products, feed and feed additives, organic fertilizers, alternative energy sources, products for technical purposes. It is established that marketing is a means of implementing the strategy of non-waste agro-industrial enterprises that allows them to adapt to dynamic changes in the external environment, to provide competitive advantages in the economic sphere, to meet the specific needs and demands of consumers, to form a positive attitude towards agro-industrial products of non-waste production and producers. The main directions of marketing activity in the sphere of non-waste agro-industrial production are studied: a comprehensive study of the state of the agro-industrial products market of non-waste technological systems and prospects for its development with the purpose of identifying and assessing the existing and potential demand of consumers for products of non-waste agro-industrial production and services; formation of demand and promotion of the sale of products of non-waste agro-industrial production; choice of means of communicative politics; the development of a system of prices for products of non-waste agro-industrial production; organization of methods of commodity circulation of products of non-waste agro-industrial production, management of commodity assortment; checking effectiveness, improving and monitoring the effectiveness of marketing activities. It is proved that marketing of products of non-waste agro-industrial production is a complex and multifaceted activity aimed at organizing the production of non-waste production of the agro-industrial complex to the consumer in order to satisfy the interests of consumers who receive high-quality products, producers who receive income and occupy a corresponding niche in the domestic and world markets and state interests by ensuring food security and integration into the international economic space

References

Shtuchka, T. V. (2017). Mechanisms of development of marketing activity of enterprises of agro-food sector [Mekhanizmy rozvytku marketynhovoi diialnosti pidpryiemstv ahroprodovolchoho sektora]. Dis. PhD in Economics thesis: 08.00.04. Odesa [in Ukranian].

Sakhatskyi, M. P., Zapsha, H. M., Beleviat, O. A. (2009). Naukovi osnovy formuvannia systemy marketynhu v silskohospodarskykh pidpryiemstvakh [Scientific fundamentals of marketing system formation in agricultural enterprises]. Ekonomika kharchovoi promyslovosti – The economy of the food industry, 1, 31–34 [in Ukranian].

Balaniuk, I. F. (2011). Marketynhova stratehiia rozvytku pidpryiemstva [Marketing Strategy of the Enterprise Development]. Naukovyi visnyk Lvivskoho natsionalnoho universytetu veterynarnoi medytsyny ta biotekhnolohii im. Gzhytskoho – Scientific Bulletin of Lviv National Stepan Gzhytsky University of Veterinary Medicine and Biotechnology, vol. 13, 1(1), 27–32 [in Ukranian].

Pysarenko, V. N., Pysarenko, P. V., Pysarenko, V. V. (2008). Bezotkhodnye tekhnologii pri pererabotke selskokho-ziaistvennoi produktcii [Non-waste technologies for processing agricultural products]. Agroekologiia – Agroecology. Retrieved from: http://www.agromage.com/stat_id.php?id=579 [in Russian].

Zakharova, D. S. (2015). Efficiency of organic produce production of agricultural enterprises [Efektyvnist vyrobnytstva orhanichnoi produktsii silskohospodarskykh pidpryiemstv]. Dis. PhD in Economics: 08.00.04. Rivne [in Ukranian].

Barta, Ia., Bergner, G., Buchko, Ia. (1984). Netraditcionnye korma v ratcionakh selskokhoziaistvennykh zhivotnykh [Non-traditional fodders in rations of agricultural animals]. Moskow: Kolos [in Russian].

Biohazova ustanovka dlia ukrainskoho spozhyvacha [Biogas plant for the Ukrainian consumer]. Retrieved from: http://chz.org.ua/wp-content/uploads/2016/04/біогазова-установка-для-українського-споживача.pdf [in Ukranian].

Cabinet of Ministers of Ukraine (2017). Enerhetychna stratehiia Ukrainy na period do 2035 roku «Bezpeka, enerhoefektyvnist, konkurentospromozhnist» [Energy Strategy of Ukraine for the period up to 2035 «Security, Energy Efficiency, Competitiveness»]. Retrieved from: http://mpe.kmu.gov.ua/minugol/control/uk/publish/ article?art_id=245234085&cat_id=35109 [in Ukranian].

Azhaman, I. A. (2016). Socio-Economic Development of Construction in Rural Areas: Theory, Methodology, Practice [Sotsialno-ekonomichnyi rozvytok budivnytstva v silskii mistsevosti: teoriia, metodolohiia, praktyka]. Dis. for the Doctor Degree in Economics: 08.00.05. Odesa [in Ukranian].

Melnychuk, O. I. (2013). Osoblyvosti marketynhovoi diialnosti ahrarnykh pidpryiemstv [Peculiarities of marketing activity of agrarian enterprises] Naukovyi visnyk uzhhorodskoho universytetu. Seriia ekonomika – Scientific Bulletin of Uzhgorod University. Economy, 2 (39), part 1, 171–175 [in Ukranian].

Halynska, A. V. (2016). Marketing system of formation of competitiveness of agricultural enterprises [Marketynhova systema formuvannia konkurentospromozhnosti silskohospodarskykh pidpryiemstv]. Dis. PhD in Economics: 08.00.04. Kharkiv [in Ukranian].

Nykoliuk, O. M. (2017). Formation of competitiveness of agricultural enterprise: theory, methodology, practice [Formuvannia konkurentospromozhnosti silskohospodarskoho pidpryiemstva: teoriia, metodolohiia, praktyka]. Dis. for the Doctor Degree in Economics: 08.00.04. Zhytomyr [in Ukranian].
Published
2018-06-27